Google Meridian Summit 2025 (APAC & Japan)

marketing event & activation

presentation & collateral design

logistics & guest experience management

3X

YoY attendance (222 external participants)

4.5

CSAT (APAC)

4.6

CSAT (JP)

What's it all about?

The Google Meridian Summit 2025 was designed as a premier, invite-only gathering for Google’s top Measurement and Tech Partners across APAC and Japan.

The Challenge: To enable our partners to reap maximum benefits from a highly technical open-source MMM framework without it feeling like a math lecture. We needed to maintain a sense of elite exclusivity that encouraged attendees to share their experience via word-of-mouth while managing a high-energy, complex program.

The Solution:

  • Dynamic Activation: Shifted from "seminar-style" to a "catalyst" model, replacing lectures with interactive fireside chats and live Q&A.
  • Spatial Orchestration: Managed complex logistics involving multiple breakout rooms, requiring rigorous pre-planning and rehearsal to ensure seamless transitions for 220+ participants.
  • Premium Collateral Design: Developed high-fidelity, localized (APAC/Japan) visual assets that translated complex technical data into a premium brand experience.

    • marketing event & activation

    presentation & collateral design

    logistics & guest experience management

    3X

    YoY attendance (222 external participants)

    4.5

    CSAT (APAC)

    4.6

    CSAT (JP)

    View next:

    APAC Meridian Partner Tracking & Insights
    Wanna chat?
    A personal project on

    Instagram

    “Agnes, you should create content!”
    After thinking about it, I decided to give it a try...

    But there was a huge problem

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    I reached out to a Social Media Manager in my network to exchange services.
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    you can check out my Instagram here

    But there was another problem...

    I reached out to a video editor in my network. We collaborated—creating a case study together.
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    I saw that short-form video was taking off and I wasn't leveraging the opportunity...
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    additional posts created over a 6-month period via the collab

    16X

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    1.9M

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    One of my videos caught the attention of...

    Ali Abdaal (IG: 976K followers)
    He reposted my video on his Instagram stories.
    We also experimented with a lead magnet and funnelling traffic to an email newsletter for further nurturing...
    95

    new email newsletter subscribers from Instagram over a 3-month period (15 to 110)

    41.25%

    average open rate per email newsletter sent measured on Brevo

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    total revenue generated over 3 months from Instagram and email newsletters.

    “This experience has been amazing. Who knew that I would be able to run a mini marketing campaign to promote... me?”

    —Agnes :-)

    Wanna chat?
    A personal project on

    LinkedIn

    “I wonder if creating content on LinkedIn is similar to Instagram...”
    Well... there's only one way to find out!

    I got my hands dirty. But...

    68 posts later, it was a snooze fest. Impressions were low, engagement was a sad single-digit. It was basically crickets.

    I did get lucky, though!

    Chris Do (LI: 562K followers)
    He left a comment on my post which pushed my post onto his followers' feed.
    you can check out my LinkedIn here
    Despite getting some followers and engagement from Chris' exposure, it didn't do much and was not a replicable strategy.
    So I sat down and analysed the data.
    Here's what I found
    Revising my content strategy
    Tracking analytics
    I decided to share my experience at my last job.
    Topic: UI/UX design & product-market fit
    Target audience: Software builders & aspiring founders
    Followers & connections were friends from University.
    Most were inactive on LinkedIn.
    Or they couldn't relate to what I was posting about.
    3X

    follower growth over a 2-month period (300 to 900)

    11.4K

    is the highest number of impressions a single post has generated

    $450

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    I started getting questions and requests for calls.

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    My posts also caught the attention of...

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    Wanna chat?