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growth in LinkedIn followers
inbound inquiries in the first 2 months
potential business value generated
increase in website traffic
bookings over 12 months
potential business value generated
growth in Instagram followers
total revenue generated
email newletter subscribers
growth in LinkedIn followers
total revenue generated
impressions on highest-reach post
audit engagements participated
senior managers reported
engagements completed early
Managed credit risk oversight for a portfolio of KrisFlyer partners and intercompany subsidiaries, combining financial statement analysis with self-built reporting tools to monitor and manage risk exposure.
KrisFlyer partners and intercompany subsidiaries managed
time reduced on data entry work
external department collaborations
Enrolled in a Bachelor’s in Accountancy while balancing studies with roles in community service and martial arts clubs as a student leader. Three years packed with learning, connections, and memorable experiences.
Upper-Class honours received
time scholarship award receipient
extracurricular award received
Shaped early-stage GTM and product strategy for a marketplace startup, translating founder, merchant, and user research into onboarding flows and launch priorities that took the product from concept to real merchant adoption.
SMB merchants onboarded and adopting the platform
pre-seed raise supported through market/commercial analysis
Scaled a client-facing growth practice across 30+ businesses, turning campaign and website performance data into concrete acquisition, conversion, and retention plays, while building the reporting infrastructure and AI-automated workflows.
increase in organic traffic for clients in 2 months
average new pipeline generated per client in 4 months
productivity gain from AI-automated internal workflows
Architected an automated partner tracking system that shifted regional operations from manual admin to strategic insight, and led high-visibility programs: an AI adoption hackathon, Gemini partner workshops, the APAC Meridian partner summit, that shaped cross-functional decisions across the region.
YoY commitments enabled
commercial opportunity sized
reduction in manual operational overhead
Data Analytics
AI Professional
AI Essentials
Digital Marketing & e-Commerce
Prompting Essentials


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In my free time, I...


